DE MOI

DE MOI is more than a beauty brand. Founded in Switzerland in 2018 by Demee Koch, it stands for conscious beauty—linking personal care with fairness, integrity, and sustainability. Swiss-formulated and cruelty-free, its products use natural ingredients, avoid harsh chemicals, and come in eco-friendly packaging. Beyond skincare, DE MOI gives back through initiatives supporting single mothers, underprivileged communities, and charities in Cebu. Today, it’s a global brand built on trust, transparency, and the belief that beauty should be honest, conscious, and empowering.

DE MOI is more than a beauty brand. Founded in Switzerland in 2018 by Demee Koch, it is built on the idea of conscious beauty—a movement that connects personal care with fairness, integrity, and sustainability.

Demee, originally from Cebu in the Philippines, was always troubled by the way beauty was defined only by appearance, while many products harmed the planet or carried low ethical standards. With her MBA and decades of global experience in the beauty world, she set out to create a brand rooted in transparency, responsibility, and compassion.

Every DE MOI product is Swiss-formulated, cruelty-free, and made without harsh chemicals like parabens or sulfates. Natural and botanical ingredients are chosen where possible, and eco-friendly packaging reflects the brand’s promise to minimize environmental impact. More than skincare, DE MOI is also about giving back—supporting single mothers, underprivileged communities, and charity programs in Cebu through the DE MOI fund.

From humble beginnings, DE MOI has grown into a global brand, available across Asia, Europe, the Middle East, and beyond. Its reputation has been built on performance, trust, and a clear voice: beauty should be honest, conscious, and empowering.